Challenge
Hajdi Baby needed a website that clearly communicates its B2B focus. The old presentation looked like a typical retail shop, which made it harder for potential partners to understand the scale of the production and the benefits of working directly with a manufacturer.
The key challenge was repositioning the brand online, shifting the narrative from “shop for baby clothes” to “trusted wholesale manufacturer with decades of experience.” We also needed to present their production capabilities, product quality, and business values in a clean, modern, and trustworthy way.
Solution
We redesigned the entire website around their wholesale identity.
The structure, messaging, and visuals were aligned toward B2B buyers: store owners, boutique managers, and regional distributors.
Key steps included:
- Creating a clear B2B-first content strategy that highlights manufacturing scale and partnership benefits.
- Designing a modern, warm visual style that respects the brand’s heritage while elevating its professionalism.
- Showcasing their production, materials, and reliability through dedicated sections and improved product presentation.
- Simplifying the path for potential partners to reach out and request catalogues, pricing, or bulk orders.
Results
After the redesign, Hajdi Baby now presents itself as a confident B2B wholesaler — not just another local shop. Their partners understand who they are within seconds, and the website supports sales outreach instead of confusing it.
Testimonial
Working with Nikola is always a smooth and enjoyable experience. We’ve known each other for years, and that trust shows in the final result. He perfectly understood what our B2B brand needed, clarity, professionalism, and a stronger presence for our wholesale partners. The new website finally represents the scale of our production and the seriousness of our operation.
